diff --git a/chrome/android/chrome_java_resources.gni b/chrome/android/chrome_java_resources.gni
index 00c6d0d711980..0e5d3240fc52f 100644
--- a/chrome/android/chrome_java_resources.gni
+++ b/chrome/android/chrome_java_resources.gni
@@ -568,9 +568,6 @@ chrome_java_resources = [
   "java/res/layout/recent_tabs_group_separator_visible.xml",
   "java/res/layout/recent_tabs_list_item.xml",
   "java/res/layout/recent_tabs_page.xml",
-  "java/res/layout/revamped_incognito_cookie_controls_card.xml",
-  "java/res/layout/revamped_incognito_description_layout.xml",
-  "java/res/layout/revamped_incognito_tracking_protection_card.xml",
   "java/res/layout/search_activity.xml",
   "java/res/layout/search_widget_template.xml",
   "java/res/layout/send_tab_to_self_device_picker_footer.xml",
diff --git a/chrome/android/chrome_java_sources.gni b/chrome/android/chrome_java_sources.gni
index 42d856fbf275a..f679c804310d6 100644
--- a/chrome/android/chrome_java_sources.gni
+++ b/chrome/android/chrome_java_sources.gni
@@ -843,7 +843,6 @@ chrome_java_sources = [
   "java/src/org/chromium/chrome/browser/ntp/RecentlyClosedGroup.java",
   "java/src/org/chromium/chrome/browser/ntp/RecentlyClosedTab.java",
   "java/src/org/chromium/chrome/browser/ntp/RecentlyClosedTabManager.java",
-  "java/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionView.java",
   "java/src/org/chromium/chrome/browser/ntp/SnapScrollHelperImpl.java",
   "java/src/org/chromium/chrome/browser/ntp/TitleUtil.java",
   "java/src/org/chromium/chrome/browser/ntp/cards/SignInPromo.java",
diff --git a/chrome/android/chrome_test_java_sources.gni b/chrome/android/chrome_test_java_sources.gni
index 3f72c0619f770..54580ca7748a0 100644
--- a/chrome/android/chrome_test_java_sources.gni
+++ b/chrome/android/chrome_test_java_sources.gni
@@ -277,8 +277,6 @@ chrome_test_java_sources = [
   "javatests/src/org/chromium/chrome/browser/ntp/NewTabPageTest.java",
   "javatests/src/org/chromium/chrome/browser/ntp/RecentTabsPageTest.java",
   "javatests/src/org/chromium/chrome/browser/ntp/RecentlyClosedBridgeTest.java",
-  "javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionViewRenderTest.java",
-  "javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoNewTabPageTest.java",
   "javatests/src/org/chromium/chrome/browser/offlinepages/MHTMLPageTest.java",
   "javatests/src/org/chromium/chrome/browser/offlinepages/OfflinePageArchivePublisherBridgeTest.java",
   "javatests/src/org/chromium/chrome/browser/offlinepages/OfflinePageAutoFetchTest.java",
diff --git a/chrome/android/features/start_surface/java/src/org/chromium/chrome/features/tasks/TasksView.java b/chrome/android/features/start_surface/java/src/org/chromium/chrome/features/tasks/TasksView.java
index 3e8eb2150e08c..15e010c100bde 100644
--- a/chrome/android/features/start_surface/java/src/org/chromium/chrome/features/tasks/TasksView.java
+++ b/chrome/android/features/start_surface/java/src/org/chromium/chrome/features/tasks/TasksView.java
@@ -221,14 +221,7 @@ public class TasksView extends CoordinatorLayoutForPointer {
 
         ViewStub incognitoDescriptionViewStub =
                 (ViewStub) findViewById(R.id.task_view_incognito_layout_stub);
-        boolean isIncognitoNtpRevampEnabled = ChromeFeatureList.sIncognitoNtpRevamp.isEnabled();
-        if (isIncognitoNtpRevampEnabled) {
-            incognitoDescriptionViewStub.setLayoutResource(
-                    R.layout.revamped_incognito_description_layout);
-        } else {
-            incognitoDescriptionViewStub.setLayoutResource(R.layout.incognito_description_layout);
-        }
-
+        incognitoDescriptionViewStub.setLayoutResource(R.layout.incognito_description_layout);
         mIncognitoDescriptionView =
                 (IncognitoDescriptionView) incognitoDescriptionViewStub.inflate();
 
@@ -236,15 +229,9 @@ public class TasksView extends CoordinatorLayoutForPointer {
         ViewStub cardStub = findViewById(R.id.cookie_card_stub);
         if (cardStub == null) return;
         if (shouldShowTrackingProtectionNtp()) {
-            cardStub.setLayoutResource(
-                    isIncognitoNtpRevampEnabled
-                            ? R.layout.revamped_incognito_tracking_protection_card
-                            : R.layout.incognito_tracking_protection_card);
+            cardStub.setLayoutResource(R.layout.incognito_tracking_protection_card);
         } else {
-            cardStub.setLayoutResource(
-                    isIncognitoNtpRevampEnabled
-                            ? R.layout.revamped_incognito_cookie_controls_card
-                            : R.layout.incognito_cookie_controls_card);
+            cardStub.setLayoutResource(R.layout.incognito_cookie_controls_card);
         }
         cardStub.inflate();
         mIncognitoDescriptionView.formatTrackingProtectionText(getContext(), this);
diff --git a/chrome/android/features/start_surface/javatests/src/org/chromium/chrome/features/start_surface/StartSurfaceTest.java b/chrome/android/features/start_surface/javatests/src/org/chromium/chrome/features/start_surface/StartSurfaceTest.java
index 52801e5248b5f..33ac1579e0a8d 100644
--- a/chrome/android/features/start_surface/javatests/src/org/chromium/chrome/features/start_surface/StartSurfaceTest.java
+++ b/chrome/android/features/start_surface/javatests/src/org/chromium/chrome/features/start_surface/StartSurfaceTest.java
@@ -310,11 +310,7 @@ public class StartSurfaceTest {
             StartSurfaceTestUtils.waitForTabSwitcherVisible(
                     mLayoutChangedCallbackHelper, mCurrentlyActiveLayout, cta);
         } else {
-            int container_id =
-                    ChromeFeatureList.isEnabled(ChromeFeatureList.INCOGNITO_NTP_REVAMP)
-                            ? R.id.revamped_incognito_ntp_container
-                            : R.id.new_tab_incognito_container;
-            onViewWaiting(withId(container_id)).check(matches(isDisplayed()));
+            onViewWaiting(withId(R.id.new_tab_incognito_container)).check(matches(isDisplayed()));
         }
     }
 
@@ -700,11 +696,7 @@ public class StartSurfaceTest {
         // Simulates pressing the home button. Incognito tab should stay and homepage shouldn't
         // show.
         onView(withId(R.id.home_button)).perform(click());
-        int container_id =
-                ChromeFeatureList.isEnabled(ChromeFeatureList.INCOGNITO_NTP_REVAMP)
-                        ? R.id.revamped_incognito_ntp_container
-                        : R.id.new_tab_incognito_container;
-        onViewWaiting(withId(container_id)).check(matches(isDisplayed()));
+        onViewWaiting(withId(R.id.new_tab_incognito_container)).check(matches(isDisplayed()));
         assertFalse(
                 cta.getLayoutManager()
                         .isLayoutVisible(StartSurfaceTestUtils.getStartSurfaceLayoutType()));
diff --git a/chrome/android/features/start_surface/junit/src/org/chromium/chrome/features/tasks/TasksViewBinderUnitTest.java b/chrome/android/features/start_surface/junit/src/org/chromium/chrome/features/tasks/TasksViewBinderUnitTest.java
index 1b174973da967..30e5eb2c6bf05 100644
--- a/chrome/android/features/start_surface/junit/src/org/chromium/chrome/features/tasks/TasksViewBinderUnitTest.java
+++ b/chrome/android/features/start_surface/junit/src/org/chromium/chrome/features/tasks/TasksViewBinderUnitTest.java
@@ -241,10 +241,7 @@ public class TasksViewBinderUnitTest {
 
     @Test
     @SmallTest
-    @DisableFeatures({
-        ChromeFeatureList.TRACKING_PROTECTION_3PCD,
-        ChromeFeatureList.INCOGNITO_NTP_REVAMP
-    })
+    @DisableFeatures({ChromeFeatureList.TRACKING_PROTECTION_3PCD})
     public void testSetIncognitoDescriptionVisibilityAndClickListener() {
         when(mPrefService.getBoolean(Pref.TRACKING_PROTECTION3PCD_ENABLED)).thenReturn(false);
         assertFalse(isViewVisible(R.id.incognito_description_container_layout_stub));
@@ -270,7 +267,6 @@ public class TasksViewBinderUnitTest {
 
     @Test
     @SmallTest
-    @DisableFeatures(ChromeFeatureList.INCOGNITO_NTP_REVAMP)
     public void testSetIncognitoDescriptionVisibilityAndClickListenerTrackingProtection() {
         when(mPrefService.getBoolean(Pref.TRACKING_PROTECTION3PCD_ENABLED)).thenReturn(true);
         assertFalse(isViewVisible(R.id.incognito_description_container_layout_stub));
diff --git a/chrome/android/java/res/layout/revamped_incognito_cookie_controls_card.xml b/chrome/android/java/res/layout/revamped_incognito_cookie_controls_card.xml
deleted file mode 100644
index 55fdd14e4dbbc..0000000000000
--- a/chrome/android/java/res/layout/revamped_incognito_cookie_controls_card.xml
+++ /dev/null
@@ -1,60 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<!--
-Copyright 2023 The Chromium Authors
-Use of this source code is governed by a BSD-style license that can be
-found in the LICENSE file.
--->
-
-<RelativeLayout
-    xmlns:android="http://schemas.android.com/apk/res/android"
-    xmlns:tools="http://schemas.android.com/tools"
-    xmlns:app="http://schemas.android.com/apk/res-auto"
-    android:id="@+id/revamped_cookie_controls_card"
-    style="@style/CardTransparentForDark"
-    android:layout_gravity="center"
-    android:layout_width="match_parent"
-    android:layout_height="wrap_content"
-    android:padding="16dp">
-
-    <ImageView
-        android:id="@+id/revamped_cookie_controls_card_managed_icon"
-        android:layout_width="wrap_content"
-        android:layout_height="wrap_content"
-        tools:ignore="ContentDescription"
-        android:layout_marginEnd="10dp"
-        android:layout_centerVertical="true"
-        android:layout_alignParentStart="true"
-        app:tint="@color/default_icon_color_light" />
-
-    <com.google.android.material.materialswitch.MaterialSwitch
-        android:id="@+id/revamped_cookie_controls_card_toggle"
-        android:layout_width="wrap_content"
-        android:layout_height="wrap_content"
-        android:layout_centerVertical="true"
-        android:layout_alignParentEnd="true"
-        android:contentDescription="@string/revamped_incognito_ntp_otr_third_party_cookie"
-        style="@style/Widget.BrowserUI.Switch.Incognito"
-        app:showText="false" />
-
-    <org.chromium.ui.widget.TextViewWithLeading
-        android:id="@+id/revamped_cookie_controls_card_title"
-        android:text="@string/revamped_incognito_ntp_otr_third_party_cookie"
-        android:textAppearance="@style/TextAppearance.TextLarge.Primary.Baseline.Light"
-        android:layout_toStartOf="@id/revamped_cookie_controls_card_toggle"
-        android:layout_toEndOf="@id/revamped_cookie_controls_card_managed_icon"
-        android:layout_marginBottom="@dimen/md_incognito_ntp_line_spacing"
-        android:layout_height="wrap_content"
-        android:layout_width="match_parent" />
-
-    <org.chromium.ui.widget.TextViewWithLeading
-        android:id="@+id/revamped_cookie_controls_card_subtitle"
-        android:text="@string/revamped_incognito_ntp_otr_third_party_cookie_sublabel"
-        android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-        android:layout_toStartOf="@id/revamped_cookie_controls_card_toggle"
-        android:layout_toEndOf="@id/revamped_cookie_controls_card_managed_icon"
-        android:layout_below="@id/revamped_cookie_controls_card_title"
-        app:leading="@dimen/text_size_medium_leading"
-        android:layout_height="wrap_content"
-        android:layout_width="match_parent" />
-
-</RelativeLayout>
diff --git a/chrome/android/java/res/layout/revamped_incognito_description_layout.xml b/chrome/android/java/res/layout/revamped_incognito_description_layout.xml
deleted file mode 100644
index 859806895928d..0000000000000
--- a/chrome/android/java/res/layout/revamped_incognito_description_layout.xml
+++ /dev/null
@@ -1,112 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<!--
-Copyright 2021 The Chromium Authors
-Use of this source code is governed by a BSD-style license that can be
-found in the LICENSE file.
--->
-
-<org.chromium.chrome.browser.ntp.RevampedIncognitoDescriptionView
-    xmlns:android="http://schemas.android.com/apk/res/android"
-    xmlns:tools="http://schemas.android.com/tools"
-    xmlns:app="http://schemas.android.com/apk/res-auto"
-    android:id="@+id/revamped_incognito_ntp_container"
-    android:layout_width="match_parent"
-    android:layout_height="wrap_content"
-    android:gravity="start"
-    android:orientation="vertical"
-    android:paddingStart="@dimen/md_incognito_ntp_padding_left" >
-
-    <ImageView
-        android:id="@+id/revamped_incognito_ntp_icon"
-        android:layout_width="@dimen/incognito_ntp_icon_size"
-        android:layout_height="@dimen/incognito_ntp_icon_size"
-        android:importantForAccessibility="no"
-        android:src="@drawable/incognito_splash"
-        app:tint="@color/ntp_incognito_icon_color"/>
-
-    <TextView
-        android:id="@+id/revamped_incognito_ntp_title"
-        android:layout_width="wrap_content"
-        android:layout_height="wrap_content"
-        android:text="@string/revamped_incognito_ntp_title"
-        android:textAppearance="@style/TextAppearance.HeadlineThick.Primary.Baseline.Light"
-        android:layout_marginTop="@dimen/incognito_ntp_space_between_icon_and_title"/>
-
-    <LinearLayout
-        android:id="@+id/revamped_incognito_ntp_content"
-        android:layout_width="wrap_content"
-        android:layout_height="wrap_content"
-        android:orientation="vertical">
-
-        <LinearLayout
-            android:id="@+id/revamped_incognito_ntp_description_text_container"
-            android:layout_width="match_parent"
-            android:layout_height="wrap_content">
-
-            <LinearLayout
-                android:id="@+id/revamped_incognito_ntp_does_layout"
-                android:layout_width="wrap_content"
-                android:layout_height="wrap_content"
-                android:layout_marginTop="@dimen/incognito_ntp_does_and_doesnt_top_spacing"
-                android:orientation="vertical">
-
-                <TextView
-                    android:id="@+id/revamped_incognito_ntp_does_header"
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:text="@string/revamped_incognito_ntp_does_header"
-                    android:textAppearance="@style/TextAppearance.Headline.Primary.Baseline.Light"
-                    android:layout_marginBottom="@dimen/incognito_ntp_space_between_header_and_description"/>
-
-                <org.chromium.ui.widget.TextViewWithLeading
-                    android:id="@+id/revamped_incognito_ntp_does_description_view"
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-                    app:leading="@dimen/text_size_medium_leading"/>
-
-            </LinearLayout>
-
-            <LinearLayout
-                android:id="@+id/revamped_incognito_ntp_does_not_layout"
-                android:layout_width="wrap_content"
-                android:layout_height="wrap_content"
-                android:orientation="vertical">
-
-                <TextView
-                    android:id="@+id/revamped_incognito_ntp_does_not_header"
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:text="@string/revamped_incognito_ntp_does_not_header"
-                    android:textAppearance="@style/TextAppearance.Headline.Primary.Baseline.Light"
-                    android:layout_marginBottom="@dimen/incognito_ntp_space_between_header_and_description"/>
-
-                <org.chromium.ui.widget.TextViewWithLeading
-                    android:id="@+id/revamped_incognito_ntp_does_not_description_view"
-                    android:layout_width="wrap_content"
-                    android:layout_height="wrap_content"
-                    android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-                    app:leading="@dimen/text_size_medium_leading"/>
-
-            </LinearLayout>
-
-        </LinearLayout>
-
-        <TextView
-            android:id="@+id/revamped_incognito_ntp_learn_more"
-            android:layout_width="wrap_content"
-            android:layout_height="wrap_content"
-            android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-            android:minHeight="@dimen/min_touch_target_size"
-            android:gravity="center_vertical"/>
-
-        <!-- Placeholder for a Cookie Controls or a Tracking Protection card. -->
-        <ViewStub
-            android:id="@+id/cookie_card_stub"
-            android:layout_width="match_parent"
-            android:layout_height="wrap_content"
-            android:layout_marginTop="12dp" />
-
-    </LinearLayout>
-
-</org.chromium.chrome.browser.ntp.RevampedIncognitoDescriptionView>
diff --git a/chrome/android/java/res/layout/revamped_incognito_tracking_protection_card.xml b/chrome/android/java/res/layout/revamped_incognito_tracking_protection_card.xml
deleted file mode 100644
index f3eacd1ef0cac..0000000000000
--- a/chrome/android/java/res/layout/revamped_incognito_tracking_protection_card.xml
+++ /dev/null
@@ -1,44 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<!--
-Copyright 2023 The Chromium Authors
-Use of this source code is governed by a BSD-style license that can be
-found in the LICENSE file.
--->
-
-<LinearLayout
-    xmlns:android="http://schemas.android.com/apk/res/android"
-    xmlns:tools="http://schemas.android.com/tools"
-    xmlns:app="http://schemas.android.com/apk/res-auto"
-    android:id="@+id/revamped_tracking_protection_card"
-    style="@style/CardTransparentForDark"
-    android:orientation="vertical"
-    android:gravity="start"
-    android:layout_width="match_parent"
-    android:layout_height="wrap_content"
-    android:padding="16dp">
-
-    <org.chromium.ui.widget.TextViewWithLeading
-        android:id="@+id/tracking_protection_card_title"
-        android:text="@string/new_tab_otr_third_party_blocked_cookie"
-        android:textAppearance="@style/TextAppearance.TextLarge.Primary.Baseline.Light"
-        android:layout_marginBottom="@dimen/md_incognito_ntp_line_spacing"
-        android:layout_height="wrap_content"
-        android:layout_width="match_parent" />
-
-    <org.chromium.ui.widget.TextViewWithLeading
-        android:id="@+id/tracking_protection_description_one"
-        android:text="@string/new_tab_otr_third_party_blocked_cookie_part_one"
-        android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-        app:leading="@dimen/text_size_medium_leading"
-        android:layout_marginBottom="@dimen/md_incognito_ntp_line_spacing"
-        android:layout_height="wrap_content"
-        android:layout_width="match_parent" />
-
-    <org.chromium.ui.widget.TextViewWithClickableSpans
-        android:id="@+id/tracking_protection_description_two"
-        android:textAppearance="@style/TextAppearance.TextMedium.Secondary.Baseline.Light"
-        app:leading="@dimen/text_size_medium_leading"
-        android:layout_height="wrap_content"
-            android:layout_width="match_parent" />
-
-</LinearLayout>
diff --git a/chrome/android/java/res/values/dimens.xml b/chrome/android/java/res/values/dimens.xml
index de037c433808c..e3572de581ed2 100644
--- a/chrome/android/java/res/values/dimens.xml
+++ b/chrome/android/java/res/values/dimens.xml
@@ -188,24 +188,6 @@ found in the LICENSE file.
     <!-- Incognito NTP -->
     <dimen name="incognito_ntp_total_space_between_views">14sp</dimen>
 
-    <!-- Revamped Incognito NTP -->
-    <dimen name="incognito_ntp_portrait_small_or_big_threshold">320dp</dimen>
-    <dimen name="incognito_ntp_portrait_horizontal_small_padding">16dp</dimen>
-    <dimen name="incognito_ntp_portrait_horizontal_big_padding">32dp</dimen>
-    <dimen name="incognito_ntp_portrait_vertical_padding">48dp</dimen>
-    <dimen name="incognito_ntp_landscape_small_or_big_threshold">320dp</dimen>
-    <dimen name="incognito_ntp_landscape_horizontal_padding">24dp</dimen>
-    <dimen name="incognito_ntp_landscape_vertical_small_padding">24dp</dimen>
-    <dimen name="incognito_ntp_landscape_vertical_big_padding">32dp</dimen>
-    <dimen name="incognito_ntp_icon_size">72dp</dimen>
-    <dimen name="incognito_ntp_space_between_icon_and_title">16dp</dimen>
-    <dimen name="incognito_ntp_wide_layout_threshold">720dp</dimen>
-    <dimen name="incognito_ntp_content_max_width">704dp</dimen>
-    <dimen name="incognito_ntp_does_and_doesnt_top_spacing">32dp</dimen>
-    <dimen name="incognito_ntp_descriptions_horizontal_spacing">32dp</dimen>
-    <dimen name="incognito_ntp_space_between_header_and_description">8dp</dimen>
-    <dimen name="incognito_ntp_learn_more_vertical_spacing">22dp</dimen>
-
     <!-- Recent tabs page -->
     <dimen name="recent_tabs_visible_separator_padding">8dp</dimen>
     <dimen name="recent_tabs_group_view_vertical_padding">8dp</dimen>
diff --git a/chrome/android/java/res/values/values.xml b/chrome/android/java/res/values/values.xml
index ad588b47eb075..ff31f0f2db984 100644
--- a/chrome/android/java/res/values/values.xml
+++ b/chrome/android/java/res/values/values.xml
@@ -25,7 +25,4 @@ found in the LICENSE file.
     <integer name="download_infobar_bar_start_offset">800</integer>
     <integer name="download_infobar_bar_fill_in_delay">400</integer>
     <integer name="download_infobar_bar_fill_out_delay">200</integer>
-
-    <!-- Revamped Incognito NTP -->
-    <integer name="descriptions_weight">1</integer>
 </resources>
diff --git a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoCookieControlsManager.java b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoCookieControlsManager.java
index 123579b6ef7a8..d746789b54f65 100644
--- a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoCookieControlsManager.java
+++ b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoCookieControlsManager.java
@@ -11,7 +11,6 @@ import android.widget.CompoundButton.OnCheckedChangeListener;
 
 import org.chromium.base.ObserverList;
 import org.chromium.chrome.R;
-import org.chromium.chrome.browser.flags.ChromeFeatureList;
 import org.chromium.chrome.browser.settings.SettingsLauncherImpl;
 import org.chromium.chrome.browser.site_settings.CookieControlsServiceBridge;
 import org.chromium.chrome.browser.site_settings.CookieControlsServiceBridge.CookieControlsServiceObserver;
@@ -102,10 +101,7 @@ public class IncognitoCookieControlsManager
 
     @Override
     public void onCheckedChanged(CompoundButton buttonView, boolean isChecked) {
-        boolean isCookieToggle =
-                ChromeFeatureList.isEnabled(ChromeFeatureList.INCOGNITO_NTP_REVAMP)
-                        ? buttonView.getId() == R.id.revamped_cookie_controls_card_toggle
-                        : buttonView.getId() == R.id.cookie_controls_card_toggle;
+        boolean isCookieToggle = buttonView.getId() == R.id.cookie_controls_card_toggle;
         if (isChecked != mChecked && isCookieToggle) {
             mServiceBridge.handleCookieControlsToggleChanged(isChecked);
         }
diff --git a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPage.java b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPage.java
index f843366b9bddb..8ef0d6b4cf772 100644
--- a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPage.java
+++ b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPage.java
@@ -103,11 +103,6 @@ public class IncognitoNewTabPage extends BasicNativePage
                         return mCookieControlsManager.shouldCaptureThumbnail();
                     }
 
-                    @Override
-                    public boolean shouldShowRevampedIncognitoNtp() {
-                        return ChromeFeatureList.isEnabled(ChromeFeatureList.INCOGNITO_NTP_REVAMP);
-                    }
-
                     @Override
                     public boolean shouldShowTrackingProtectionNtp() {
                         return UserPrefs.get(mProfile)
diff --git a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageView.java b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageView.java
index 8a587f5a783d6..887c419d445ca 100644
--- a/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageView.java
+++ b/chrome/android/java/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageView.java
@@ -40,9 +40,6 @@ public class IncognitoNewTabPageView extends FrameLayout {
         /** Tells the caller whether a new snapshot is required or not. */
         boolean shouldCaptureThumbnail();
 
-        /** Whether the new version of the Incognito NTP should be shown. */
-        boolean shouldShowRevampedIncognitoNtp();
-
         /** Whether to show the tracking protection UI on the NTP. */
         boolean shouldShowTrackingProtectionNtp();
 
@@ -77,12 +74,7 @@ public class IncognitoNewTabPageView extends FrameLayout {
 
     private void inflateConditionalLayouts() {
         ViewStub viewStub = findViewById(R.id.incognito_description_layout_stub);
-        if (mManager.shouldShowRevampedIncognitoNtp()) {
-            viewStub.setLayoutResource(R.layout.revamped_incognito_description_layout);
-        } else {
-            viewStub.setLayoutResource(R.layout.incognito_description_layout);
-        }
-
+        viewStub.setLayoutResource(R.layout.incognito_description_layout);
         mDescriptionView = (IncognitoDescriptionView) viewStub.inflate();
         mDescriptionView.setLearnMoreOnclickListener(
                 new OnClickListener() {
@@ -96,15 +88,9 @@ public class IncognitoNewTabPageView extends FrameLayout {
         ViewStub cardStub = findViewById(R.id.cookie_card_stub);
         if (cardStub == null) return;
         if (mManager.shouldShowTrackingProtectionNtp()) {
-            cardStub.setLayoutResource(
-                    mManager.shouldShowRevampedIncognitoNtp()
-                            ? R.layout.revamped_incognito_tracking_protection_card
-                            : R.layout.incognito_tracking_protection_card);
+            cardStub.setLayoutResource(R.layout.incognito_tracking_protection_card);
         } else {
-            cardStub.setLayoutResource(
-                    mManager.shouldShowRevampedIncognitoNtp()
-                            ? R.layout.revamped_incognito_cookie_controls_card
-                            : R.layout.incognito_cookie_controls_card);
+            cardStub.setLayoutResource(R.layout.incognito_cookie_controls_card);
         }
         cardStub.inflate();
         mDescriptionView.formatTrackingProtectionText(getContext(), this);
diff --git a/chrome/android/java/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionView.java b/chrome/android/java/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionView.java
deleted file mode 100644
index 97f0a420960cc..0000000000000
--- a/chrome/android/java/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionView.java
+++ /dev/null
@@ -1,364 +0,0 @@
-// Copyright 2021 The Chromium Authors
-// Use of this source code is governed by a BSD-style license that can be
-// found in the LICENSE file.
-
-package org.chromium.chrome.browser.ntp;
-
-import static org.chromium.ui.base.ViewUtils.dpToPx;
-
-import android.content.Context;
-import android.content.res.Configuration;
-import android.content.res.Resources;
-import android.text.SpannableString;
-import android.text.method.LinkMovementMethod;
-import android.util.AttributeSet;
-import android.view.Gravity;
-import android.view.View;
-import android.widget.CompoundButton;
-import android.widget.ImageView;
-import android.widget.LinearLayout;
-import android.widget.RelativeLayout;
-import android.widget.TextView;
-
-import androidx.annotation.IdRes;
-import androidx.annotation.NonNull;
-import androidx.annotation.StringRes;
-import androidx.appcompat.widget.LinearLayoutCompat;
-import androidx.appcompat.widget.SwitchCompat;
-
-import org.chromium.chrome.R;
-import org.chromium.components.content_settings.CookieControlsEnforcement;
-import org.chromium.ui.text.NoUnderlineClickableSpan;
-import org.chromium.ui.text.SpanApplier;
-import org.chromium.ui.text.SpanApplier.SpanInfo;
-import org.chromium.ui.widget.ChromeBulletSpan;
-
-/** The view to describe revamped incognito mode. */
-public class RevampedIncognitoDescriptionView extends LinearLayout
-        implements IncognitoDescriptionView {
-    private Resources mResources;
-
-    private int mWidthPx;
-    private int mHeightPx;
-
-    private TextView mTitle;
-    private LinearLayout mContainer;
-    private LinearLayout mContent;
-    private LinearLayout mDescriptionTextContainer;
-    private LinearLayout mDoesLayout;
-    private LinearLayout mDoesNotLayout;
-    private TextView mLearnMore;
-    private RelativeLayout mCookieControlsCard;
-    private SwitchCompat mCookieControlsToggle;
-    private ImageView mCookieControlsManagedIcon;
-    private TextView mCookieControlsTitle;
-    private TextView mCookieControlsSubtitle;
-
-    /** Default constructor needed to inflate via XML. */
-    public RevampedIncognitoDescriptionView(Context context, AttributeSet attrs) {
-        super(context, attrs);
-    }
-
-    @Override
-    public void setLearnMoreOnclickListener(OnClickListener onClickListener) {
-        // Adjust LearnMore text and add the callback for LearnMore link.
-        adjustLearnMore(onClickListener);
-    }
-
-    @Override
-    public void setCookieControlsToggleOnCheckedChangeListener(
-            CompoundButton.OnCheckedChangeListener listener) {
-        if (!findCookieControlElements()) return;
-        mCookieControlsToggle.setOnCheckedChangeListener(listener);
-    }
-
-    @Override
-    public void setCookieControlsToggle(boolean enabled) {
-        if (!findCookieControlElements()) return;
-        mCookieControlsToggle.setChecked(enabled);
-    }
-
-    @Override
-    public void setCookieControlsIconOnclickListener(OnClickListener listener) {
-        if (!findCookieControlElements()) return;
-        mCookieControlsManagedIcon.setOnClickListener(listener);
-    }
-
-    @Override
-    protected void onFinishInflate() {
-        super.onFinishInflate();
-
-        mResources = getContext().getResources();
-
-        mWidthPx = dpToPx(getContext(), mResources.getConfiguration().screenWidthDp);
-        mHeightPx = dpToPx(getContext(), mResources.getConfiguration().screenHeightDp);
-
-        mContainer = findViewById(R.id.revamped_incognito_ntp_container);
-
-        populateDescriptions(
-                R.id.revamped_incognito_ntp_does_description_view,
-                R.string.revamped_incognito_ntp_does_description);
-        populateDescriptions(
-                R.id.revamped_incognito_ntp_does_not_description_view,
-                R.string.revamped_incognito_ntp_does_not_description);
-
-        mTitle = findViewById(R.id.revamped_incognito_ntp_title);
-        mContent = findViewById(R.id.revamped_incognito_ntp_content);
-        mDescriptionTextContainer =
-                findViewById(R.id.revamped_incognito_ntp_description_text_container);
-        mDoesLayout = findViewById(R.id.revamped_incognito_ntp_does_layout);
-        mDoesNotLayout = findViewById(R.id.revamped_incognito_ntp_does_not_layout);
-        mLearnMore = findViewById(R.id.revamped_incognito_ntp_learn_more);
-        mCookieControlsCard = findViewById(R.id.revamped_cookie_controls_card);
-
-        adjustLayout();
-    }
-
-    @Override
-    public void onMeasure(int widthMeasureSpec, int heightMeasureSpec) {
-        // View#onConfigurationChanged() doesn't get called when resizing this view in
-        // multi-window mode, so #onMeasure() is used instead.
-        Configuration config = mResources.getConfiguration();
-        int widthPx = dpToPx(getContext(), config.screenWidthDp);
-        int heightPx = dpToPx(getContext(), config.screenHeightDp);
-        if (mWidthPx != widthPx || mHeightPx != heightPx) {
-            mWidthPx = widthPx;
-            mHeightPx = heightPx;
-            adjustLayout();
-        }
-
-        super.onMeasure(widthMeasureSpec, heightMeasureSpec);
-    }
-
-    /**
-     * @param element Resource ID of the element to be populated with the description.
-     * @param content String ID to serve as the text of |element|. Must contain three <li></li>
-     *         items, which will be converted to bulletpoints.
-     * Populates |element| with |content|.
-     */
-    private void populateDescriptions(@IdRes int element, @StringRes int content) {
-        TextView view = findViewById(element);
-        SpannableString spannableString = getSpannedBulletText(getContext(), content);
-        view.setText(spannableString);
-    }
-
-    @NonNull
-    static SpannableString getSpannedBulletText(Context context, int content) {
-        String text = context.getResources().getString(content);
-
-        // Format the bulletpoints:
-        //   - Disambiguate the <li></li> spans for SpanApplier.
-        //   - Remove leading whitespace (caused by formatting in the .grdp file)
-        //   - Remove the trailing newline after the last bulletpoint.
-        text = text.replaceFirst(" *<li>([^<]*)</li>", "<li1>$1</li1>");
-        text = text.replaceFirst(" *<li>([^<]*)</li>", "<li2>$1</li2>");
-        text = text.replaceFirst(" *<li>([^<]*)</li>\n", "<li3>$1</li3>");
-
-        String error =
-                "Format error. Locale: "
-                        + context.getResources().getConfiguration().getLocales()
-                        + " \nstring: "
-                        + context.getResources().getString(content);
-        assert text.contains("<li1>") : error;
-        assert text.contains("<li2>") : error;
-        assert text.contains("<li3>") : error;
-
-        // Remove the <ul></ul> tags which serve no purpose here, including the whitespace around
-        // them.
-        text = text.replaceAll(" *</?ul>\\n?", "");
-
-        SpannableString spannableString =
-                SpanApplier.applySpans(
-                        text,
-                        new SpanInfo("<li1>", "</li1>", new ChromeBulletSpan(context)),
-                        new SpanInfo("<li2>", "</li2>", new ChromeBulletSpan(context)),
-                        new SpanInfo("<li3>", "</li3>", new ChromeBulletSpan(context)));
-        return spannableString;
-    }
-
-    /**
-     * Adjusts the paddings, margins, and the orientation of "does", "doesn't do" and LearnMore
-     * containers.
-     */
-    private void adjustLayout() {
-        int paddingHorizontalPx;
-        int paddingVerticalPx;
-
-        int contentMaxWidthPx =
-                mResources.getDimensionPixelSize(R.dimen.incognito_ntp_content_max_width);
-        int contentWidthPx;
-
-        int doesTopMarginPx =
-                mResources.getDimensionPixelSize(R.dimen.incognito_ntp_does_and_doesnt_top_spacing);
-        int descriptionsWeight = mResources.getInteger(R.integer.descriptions_weight);
-
-        if (isNarrowScreen()) {
-            // Small padding.
-            int thresholdPx =
-                    mResources.getDimensionPixelSize(
-                            R.dimen.incognito_ntp_portrait_small_or_big_threshold);
-            paddingHorizontalPx =
-                    mResources.getDimensionPixelSize(
-                            mWidthPx <= thresholdPx
-                                    ? R.dimen.incognito_ntp_portrait_horizontal_small_padding
-                                    : R.dimen.incognito_ntp_portrait_horizontal_big_padding);
-            paddingVerticalPx =
-                    mResources.getDimensionPixelSize(
-                            R.dimen.incognito_ntp_portrait_vertical_padding);
-
-            mContainer.setGravity(Gravity.START);
-
-            mDescriptionTextContainer.setOrientation(LinearLayout.VERTICAL);
-            // Since the width can not be directly measured at this stage, we must calculate it.
-            contentWidthPx = Math.min(contentMaxWidthPx, mWidthPx - 2 * paddingHorizontalPx);
-
-            // Set layout params for portrait orientation. Must be done programmatically to cover
-            // the case when the user switches from landscape to portrait.
-            LinearLayout.LayoutParams layoutParams =
-                    new LinearLayoutCompat.LayoutParams(
-                            LayoutParams.WRAP_CONTENT, LayoutParams.WRAP_CONTENT);
-            layoutParams.setMargins(0, doesTopMarginPx, 0, 0);
-
-            mDoesLayout.setLayoutParams(layoutParams);
-            mDoesNotLayout.setLayoutParams(layoutParams);
-        } else {
-            // Large padding.
-            int thresholdPx =
-                    mResources.getDimensionPixelSize(
-                            R.dimen.incognito_ntp_landscape_small_or_big_threshold);
-            paddingHorizontalPx =
-                    mResources.getDimensionPixelSize(
-                            R.dimen.incognito_ntp_landscape_horizontal_padding);
-            paddingVerticalPx =
-                    mResources.getDimensionPixelSize(
-                            mHeightPx <= thresholdPx
-                                    ? R.dimen.incognito_ntp_landscape_vertical_small_padding
-                                    : R.dimen.incognito_ntp_landscape_vertical_big_padding);
-
-            mContainer.setGravity(Gravity.CENTER_HORIZONTAL);
-
-            mDescriptionTextContainer.setOrientation(LinearLayout.HORIZONTAL);
-            // Since the width can not be directly measured at this stage, we must calculate it.
-            contentWidthPx = Math.min(contentMaxWidthPx, mWidthPx - 2 * paddingHorizontalPx);
-
-            // Set layout params for landscape orientation.
-            int doesRightMarginPx =
-                    mResources.getDimensionPixelSize(
-                            R.dimen.incognito_ntp_descriptions_horizontal_spacing);
-            LinearLayout.LayoutParams layoutParamsDoes =
-                    new LinearLayoutCompat.LayoutParams(
-                            0, LayoutParams.WRAP_CONTENT, descriptionsWeight);
-            layoutParamsDoes.setMargins(0, doesTopMarginPx, doesRightMarginPx, 0);
-            mDoesLayout.setLayoutParams(layoutParamsDoes);
-
-            LinearLayout.LayoutParams layoutParamsDoesNot =
-                    new LinearLayoutCompat.LayoutParams(
-                            0, LayoutParams.WRAP_CONTENT, descriptionsWeight);
-            layoutParamsDoesNot.setMargins(0, doesTopMarginPx, 0, 0);
-            mDoesNotLayout.setLayoutParams(layoutParamsDoesNot);
-        }
-
-        mContent.setLayoutParams(
-                new LinearLayout.LayoutParams(
-                        contentWidthPx, LinearLayout.LayoutParams.WRAP_CONTENT));
-
-        // The learn more text view has height of min_touch_target_size. This effectively
-        // creates padding above and below it, depending on Android font size settings.
-        // We want to have a R.dimen.learn_more_vertical_spacing tall gap between the learn more
-        // text and the adjacent elements. So adjust the margin to be the difference between
-        // targeted spacing and effective padding.
-        int innerSpacing =
-                (int)
-                        ((getContext()
-                                                .getResources()
-                                                .getDimensionPixelSize(
-                                                        R.dimen.min_touch_target_size)
-                                        - mLearnMore.getTextSize())
-                                / 2);
-        int learnMoreVerticalMargin =
-                mResources.getDimensionPixelSize(R.dimen.incognito_ntp_learn_more_vertical_spacing)
-                        - innerSpacing;
-
-        LinearLayout.LayoutParams params = (LayoutParams) mLearnMore.getLayoutParams();
-        params.setMargins(0, learnMoreVerticalMargin, 0, learnMoreVerticalMargin);
-
-        mContainer.setPadding(
-                paddingHorizontalPx, paddingVerticalPx, paddingHorizontalPx, paddingVerticalPx);
-    }
-
-    /** Populate LearnMore view. **/
-    private void adjustLearnMore(OnClickListener onClickListener) {
-        String text =
-                getContext().getResources().getString(R.string.revamped_incognito_ntp_learn_more);
-
-        // Make the text between the <a> tags to be clickable, blue, without underline.
-        SpanApplier.SpanInfo spanInfo =
-                new SpanApplier.SpanInfo(
-                        "<a>",
-                        "</a>",
-                        new NoUnderlineClickableSpan(
-                                getContext(),
-                                R.color.default_text_color_link_light,
-                                onClickListener::onClick));
-
-        SpannableString formattedText = SpanApplier.applySpans(text, spanInfo);
-
-        mLearnMore.setText(formattedText);
-        mLearnMore.setMovementMethod(LinkMovementMethod.getInstance());
-    }
-
-    private boolean isNarrowScreen() {
-        int wideLayoutThresholdPx =
-                mResources.getDimensionPixelSize(R.dimen.incognito_ntp_wide_layout_threshold);
-        return mWidthPx <= wideLayoutThresholdPx;
-    }
-
-    @Override
-    public void setCookieControlsEnforcement(@CookieControlsEnforcement int enforcement) {
-        if (!findCookieControlElements()) return;
-        boolean enforced = enforcement != CookieControlsEnforcement.NO_ENFORCEMENT;
-        mCookieControlsToggle.setEnabled(!enforced);
-        mCookieControlsManagedIcon.setVisibility(enforced ? View.VISIBLE : View.GONE);
-        mCookieControlsTitle.setEnabled(!enforced);
-        mCookieControlsSubtitle.setEnabled(!enforced);
-
-        Resources resources = getContext().getResources();
-        StringBuilder subtitleText = new StringBuilder();
-        subtitleText.append(resources.getString(R.string.new_tab_otr_third_party_cookie_sublabel));
-        if (!enforced) {
-            mCookieControlsSubtitle.setText(subtitleText.toString());
-            return;
-        }
-
-        int iconRes;
-        String addition;
-        switch (enforcement) {
-            case CookieControlsEnforcement.ENFORCED_BY_POLICY:
-                iconRes = R.drawable.ic_business_small;
-                addition = resources.getString(R.string.managed_by_your_organization);
-                break;
-            case CookieControlsEnforcement.ENFORCED_BY_COOKIE_SETTING:
-                iconRes = R.drawable.settings_cog;
-                addition =
-                        resources.getString(
-                                R.string.new_tab_otr_cookie_controls_controlled_tooltip_text);
-                break;
-            default:
-                return;
-        }
-        mCookieControlsManagedIcon.setImageResource(iconRes);
-        subtitleText.append("\n");
-        subtitleText.append(addition);
-        mCookieControlsSubtitle.setText(subtitleText.toString());
-    }
-
-    /** Finds the 3PC controls and returns true if they exist. */
-    private boolean findCookieControlElements() {
-        mCookieControlsToggle = findViewById(R.id.revamped_cookie_controls_card_toggle);
-        if (mCookieControlsToggle == null) return false;
-        mCookieControlsManagedIcon = findViewById(R.id.revamped_cookie_controls_card_managed_icon);
-        mCookieControlsTitle = findViewById(R.id.revamped_cookie_controls_card_title);
-        mCookieControlsSubtitle = findViewById(R.id.revamped_cookie_controls_card_subtitle);
-        return true;
-    }
-}
diff --git a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageTest.java b/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageTest.java
index 73fc33a6b25ae..87b9db7469388 100644
--- a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageTest.java
+++ b/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/IncognitoNewTabPageTest.java
@@ -54,10 +54,7 @@ import java.util.Locale;
 /** Integration tests for IncognitoNewTabPage. */
 @RunWith(ChromeJUnit4ClassRunner.class)
 @Batch(Batch.PER_CLASS)
-@DisableFeatures({
-    ChromeFeatureList.INCOGNITO_NTP_REVAMP,
-    ChromeFeatureList.TRACKING_PROTECTION_3PCD
-})
+@DisableFeatures({ChromeFeatureList.TRACKING_PROTECTION_3PCD})
 @CommandLineFlags.Add({ChromeSwitches.DISABLE_FIRST_RUN_EXPERIENCE})
 public class IncognitoNewTabPageTest {
     @ClassRule
diff --git a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionViewRenderTest.java b/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionViewRenderTest.java
deleted file mode 100644
index 83462fe88b91b..0000000000000
--- a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoDescriptionViewRenderTest.java
+++ /dev/null
@@ -1,92 +0,0 @@
-// Copyright 2021 The Chromium Authors
-// Use of this source code is governed by a BSD-style license that can be
-// found in the LICENSE file.
-
-package org.chromium.chrome.browser.ntp;
-
-import android.app.Activity;
-import android.view.View;
-import android.view.ViewStub;
-
-import androidx.test.filters.MediumTest;
-
-import org.junit.Rule;
-import org.junit.Test;
-import org.junit.runner.RunWith;
-
-import org.chromium.base.test.params.ParameterAnnotations.ClassParameter;
-import org.chromium.base.test.params.ParameterAnnotations.UseRunnerDelegate;
-import org.chromium.base.test.params.ParameterSet;
-import org.chromium.base.test.params.ParameterizedRunner;
-import org.chromium.base.test.util.Feature;
-import org.chromium.chrome.test.ChromeJUnit4RunnerDelegate;
-import org.chromium.chrome.test.R;
-import org.chromium.chrome.test.util.ChromeRenderTestRule;
-import org.chromium.content_public.browser.test.util.TestThreadUtils;
-import org.chromium.ui.test.util.BlankUiTestActivityTestCase;
-import org.chromium.ui.test.util.NightModeTestUtils;
-
-import java.io.IOException;
-import java.util.List;
-
-/** Render test of revamped incognito description in the incognito ntp. */
-@RunWith(ParameterizedRunner.class)
-@UseRunnerDelegate(ChromeJUnit4RunnerDelegate.class)
-public class RevampedIncognitoDescriptionViewRenderTest extends BlankUiTestActivityTestCase {
-    @ClassParameter
-    private static List<ParameterSet> sClassParams =
-            new NightModeTestUtils.NightModeParams().getParameters();
-
-    @Rule
-    public ChromeRenderTestRule mRenderTestRule =
-            ChromeRenderTestRule.Builder.withPublicCorpus()
-                    .setRevision(1)
-                    .setBugComponent(ChromeRenderTestRule.Component.UI_BROWSER_INCOGNITO)
-                    .build();
-
-    public RevampedIncognitoDescriptionViewRenderTest(boolean nightModeEnabled) {
-        NightModeTestUtils.setUpNightModeForBlankUiTestActivity(nightModeEnabled);
-        mRenderTestRule.setNightModeEnabled(nightModeEnabled);
-    }
-
-    @Override
-    public void setUpTest() throws Exception {
-        super.setUpTest();
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    Activity activity = getActivity();
-                    activity.setContentView(R.layout.revamped_incognito_description_layout);
-                });
-    }
-
-    @Test
-    @MediumTest
-    @Feature({"RenderTest"})
-    public void testRender_RevampedIncognitoDescriptionView() throws IOException {
-        View view = getActivity().findViewById(android.R.id.content);
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    view.setBackgroundResource(R.color.ntp_bg_incognito);
-                    ViewStub cardStub = getActivity().findViewById(R.id.cookie_card_stub);
-                    cardStub.setLayoutResource(R.layout.revamped_incognito_cookie_controls_card);
-                    cardStub.inflate();
-                });
-        mRenderTestRule.render(view, "revamped_incognito_description_view");
-    }
-
-    @Test
-    @MediumTest
-    @Feature({"RenderTest"})
-    public void testRender_RevampedIncognitoDescriptionViewTrackingProtection() throws IOException {
-        View view = getActivity().findViewById(android.R.id.content);
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    view.setBackgroundResource(R.color.ntp_bg_incognito);
-                    ViewStub cardStub = getActivity().findViewById(R.id.cookie_card_stub);
-                    cardStub.setLayoutResource(
-                            R.layout.revamped_incognito_tracking_protection_card);
-                    cardStub.inflate();
-                });
-        mRenderTestRule.render(view, "revamped_incognito_description_view_tracking_protection");
-    }
-}
diff --git a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoNewTabPageTest.java b/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoNewTabPageTest.java
deleted file mode 100644
index f97cadeeba1b7..0000000000000
--- a/chrome/android/javatests/src/org/chromium/chrome/browser/ntp/RevampedIncognitoNewTabPageTest.java
+++ /dev/null
@@ -1,193 +0,0 @@
-// Copyright 2022 The Chromium Authors
-// Use of this source code is governed by a BSD-style license that can be
-// found in the LICENSE file.
-
-package org.chromium.chrome.browser.ntp;
-
-import static androidx.test.espresso.Espresso.onView;
-import static androidx.test.espresso.action.ViewActions.click;
-import static androidx.test.espresso.action.ViewActions.scrollTo;
-import static androidx.test.espresso.assertion.ViewAssertions.matches;
-import static androidx.test.espresso.matcher.ViewMatchers.isChecked;
-import static androidx.test.espresso.matcher.ViewMatchers.isEnabled;
-import static androidx.test.espresso.matcher.ViewMatchers.isNotChecked;
-import static androidx.test.espresso.matcher.ViewMatchers.withEffectiveVisibility;
-import static androidx.test.espresso.matcher.ViewMatchers.withId;
-
-import static org.hamcrest.Matchers.allOf;
-import static org.hamcrest.Matchers.not;
-
-import android.content.Context;
-import android.content.res.Configuration;
-import android.content.res.Resources;
-
-import androidx.test.espresso.matcher.ViewMatchers;
-import androidx.test.filters.SmallTest;
-
-import org.junit.Assert;
-import org.junit.ClassRule;
-import org.junit.Rule;
-import org.junit.Test;
-import org.junit.runner.RunWith;
-
-import org.chromium.base.LocaleUtils;
-import org.chromium.base.test.util.Batch;
-import org.chromium.base.test.util.CommandLineFlags;
-import org.chromium.base.test.util.Features.DisableFeatures;
-import org.chromium.base.test.util.Features.EnableFeatures;
-import org.chromium.chrome.browser.ProductConfig;
-import org.chromium.chrome.browser.flags.ChromeFeatureList;
-import org.chromium.chrome.browser.flags.ChromeSwitches;
-import org.chromium.chrome.browser.preferences.Pref;
-import org.chromium.chrome.browser.profiles.ProfileManager;
-import org.chromium.chrome.test.ChromeJUnit4ClassRunner;
-import org.chromium.chrome.test.ChromeTabbedActivityTestRule;
-import org.chromium.chrome.test.R;
-import org.chromium.chrome.test.batch.BlankCTATabInitialStateRule;
-import org.chromium.components.content_settings.CookieControlsMode;
-import org.chromium.components.content_settings.PrefNames;
-import org.chromium.components.prefs.PrefService;
-import org.chromium.components.user_prefs.UserPrefs;
-import org.chromium.content_public.browser.test.util.TestThreadUtils;
-
-import java.util.Locale;
-
-/** Integration tests for IncognitoNewTabPage. */
-@RunWith(ChromeJUnit4ClassRunner.class)
-@Batch(Batch.PER_CLASS)
-@EnableFeatures({ChromeFeatureList.INCOGNITO_NTP_REVAMP})
-@DisableFeatures({ChromeFeatureList.TRACKING_PROTECTION_3PCD})
-@CommandLineFlags.Add({ChromeSwitches.DISABLE_FIRST_RUN_EXPERIENCE})
-public class RevampedIncognitoNewTabPageTest {
-    @ClassRule
-    public static ChromeTabbedActivityTestRule sActivityTestRule =
-            new ChromeTabbedActivityTestRule();
-
-    @Rule
-    public BlankCTATabInitialStateRule mBlankCTATabInitialStateRule =
-            new BlankCTATabInitialStateRule(sActivityTestRule, false);
-
-    private void setCookieControlsMode(@CookieControlsMode int mode) {
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    PrefService prefService =
-                            UserPrefs.get(ProfileManager.getLastUsedRegularProfile());
-                    prefService.setInteger(PrefNames.COOKIE_CONTROLS_MODE, mode);
-                });
-    }
-
-    private void assertCookieControlsMode(@CookieControlsMode int mode) {
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    Assert.assertEquals(
-                            UserPrefs.get(ProfileManager.getLastUsedRegularProfile())
-                                    .getInteger(PrefNames.COOKIE_CONTROLS_MODE),
-                            mode);
-                });
-    }
-
-    private void enableTrackingProtection() {
-        TestThreadUtils.runOnUiThreadBlocking(
-                () -> {
-                    PrefService prefService =
-                            UserPrefs.get(ProfileManager.getLastUsedRegularProfile());
-                    prefService.setBoolean(Pref.TRACKING_PROTECTION3PCD_ENABLED, true);
-                });
-    }
-
-    /** Test cookie controls toggle defaults to on if cookie controls mode is on. */
-    @Test
-    @SmallTest
-    public void testCookieControlsToggleStartsOn() throws Exception {
-        setCookieControlsMode(CookieControlsMode.INCOGNITO_ONLY);
-        sActivityTestRule.newIncognitoTabFromMenu();
-
-        // Make sure cookie controls card is visible.
-        onView(withId(R.id.revamped_cookie_controls_card))
-                .check(matches(withEffectiveVisibility(ViewMatchers.Visibility.VISIBLE)));
-        // Assert the cookie controls toggle is checked.
-        onView(withId(R.id.revamped_cookie_controls_card_toggle)).check(matches(isChecked()));
-    }
-
-    /** Test cookie controls toggle turns on and off cookie controls mode as expected. */
-    @Test
-    @SmallTest
-    public void testCookieControlsToggleChanges() throws Exception {
-        setCookieControlsMode(CookieControlsMode.OFF);
-        sActivityTestRule.newIncognitoTabFromMenu();
-        onView(withId(R.id.revamped_cookie_controls_card))
-                .check(matches(withEffectiveVisibility(ViewMatchers.Visibility.VISIBLE)));
-
-        int toggle_id = R.id.revamped_cookie_controls_card_toggle;
-        // Toggle should start unchecked.
-        onView(withId(toggle_id)).check(matches(isNotChecked()));
-        // Toggle should be checked after click.
-        onView(withId(toggle_id)).perform(scrollTo(), click()).check(matches(isChecked()));
-        // CookieControlsMode should be incognito_only.
-        assertCookieControlsMode(CookieControlsMode.INCOGNITO_ONLY);
-        // Toggle should be unchecked again after click.
-        onView(withId(toggle_id)).perform(scrollTo(), click()).check(matches(isNotChecked()));
-        // CookieControlsMode should be off.
-        assertCookieControlsMode(CookieControlsMode.OFF);
-    }
-
-    /** Test cookie controls disabled if managed by settings. */
-    @Test
-    @SmallTest
-    public void testCookieControlsToggleManaged() throws Exception {
-        setCookieControlsMode(CookieControlsMode.INCOGNITO_ONLY);
-        sActivityTestRule.newIncognitoTabFromMenu();
-        onView(withId(R.id.revamped_cookie_controls_card))
-                .check(matches(withEffectiveVisibility(ViewMatchers.Visibility.VISIBLE)));
-
-        int toggle_id = R.id.revamped_cookie_controls_card_toggle;
-        // Toggle should start checked and enabled.
-        onView(withId(toggle_id)).check(matches(allOf(isChecked(), isEnabled())));
-        // Toggle should be disabled if managed by setting.
-        setCookieControlsMode(CookieControlsMode.BLOCK_THIRD_PARTY);
-        onView(withId(toggle_id)).check(matches(not(isEnabled())));
-        // Toggle should be enabled and remain checked.
-        setCookieControlsMode(CookieControlsMode.INCOGNITO_ONLY);
-        onView(withId(toggle_id)).check(matches(allOf(isChecked(), isEnabled())));
-
-        // Repeat of above but toggle should remain unchecked.
-        onView(withId(toggle_id)).perform(scrollTo(), click());
-        onView(withId(toggle_id)).check(matches(allOf(isNotChecked(), isEnabled())));
-        setCookieControlsMode(CookieControlsMode.BLOCK_THIRD_PARTY);
-        onView(withId(toggle_id)).check(matches(not(isEnabled())));
-        setCookieControlsMode(CookieControlsMode.OFF);
-        onView(withId(toggle_id)).check(matches(allOf(isNotChecked(), isEnabled())));
-    }
-
-    /** Test the tracking protection layout. */
-    @Test
-    @SmallTest
-    public void testTrackingProtection() throws Exception {
-        enableTrackingProtection();
-        sActivityTestRule.newIncognitoTabFromMenu();
-        onView(withId(R.id.revamped_tracking_protection_card))
-                .check(matches(withEffectiveVisibility(ViewMatchers.Visibility.VISIBLE)));
-    }
-
-    private Context createContextForLocale(Context context, String languageTag) {
-        Locale locale = LocaleUtils.forLanguageTag(languageTag);
-        Resources res = context.getResources();
-        Configuration config = res.getConfiguration();
-        config.setLocale(locale);
-        return context.createConfigurationContext(config);
-    }
-
-    /** Test the ntp text formatting for all locales. */
-    @Test
-    @SmallTest
-    public void testDescriptionLanguages() throws Exception {
-        var context = sActivityTestRule.getActivity().getApplicationContext();
-        for (String languageTag : ProductConfig.LOCALES) {
-            var localeContext = createContextForLocale(context, languageTag);
-            RevampedIncognitoDescriptionView.getSpannedBulletText(
-                    localeContext, R.string.revamped_incognito_ntp_does_description);
-            RevampedIncognitoDescriptionView.getSpannedBulletText(
-                    localeContext, R.string.revamped_incognito_ntp_does_not_description);
-        }
-    }
-}
diff --git a/chrome/browser/flags/android/chrome_feature_list.cc b/chrome/browser/flags/android/chrome_feature_list.cc
index 1eb6f313e57bc..3fb48acd6f2b8 100644
--- a/chrome/browser/flags/android/chrome_feature_list.cc
+++ b/chrome/browser/flags/android/chrome_feature_list.cc
@@ -126,7 +126,6 @@ const base::Feature* const kFeaturesExposedToJava[] = {
     &features::kPwaUpdateDialogForIcon,
     &features::kQuietNotificationPrompts,
     &features::kWebNfc,
-    &features::kIncognitoNtpRevamp,
     &feature_engagement::kIPHTabSwitcherButtonFeature,
     &feed::kFeedContainment,
     &feed::kFeedDynamicColors,
diff --git a/chrome/browser/flags/android/java/src/org/chromium/chrome/browser/flags/ChromeFeatureList.java b/chrome/browser/flags/android/java/src/org/chromium/chrome/browser/flags/ChromeFeatureList.java
index 6a2eae7d0aa86..c426f385e5dee 100644
--- a/chrome/browser/flags/android/java/src/org/chromium/chrome/browser/flags/ChromeFeatureList.java
+++ b/chrome/browser/flags/android/java/src/org/chromium/chrome/browser/flags/ChromeFeatureList.java
@@ -310,7 +310,6 @@ public abstract class ChromeFeatureList {
     public static final String HASH_PREFIX_REAL_TIME_LOOKUPS =
             "SafeBrowsingHashPrefixRealTimeLookups";
     public static final String HISTORY_JOURNEYS = "Journeys";
-    public static final String INCOGNITO_NTP_REVAMP = "IncognitoNtpRevamp";
     public static final String INCOGNITO_REAUTHENTICATION_FOR_ANDROID =
             "IncognitoReauthenticationForAndroid";
     public static final String INCOGNITO_SCREENSHOT = "IncognitoScreenshot";
@@ -790,8 +789,6 @@ public abstract class ChromeFeatureList {
             newMutableFlagWithSafeDefault(ANDROID_TAB_DECLUTTER_RESCUE_KILLSWITCH, true);
     public static final MutableFlagWithSafeDefault sBrowserControlsEarlyResize =
             newMutableFlagWithSafeDefault(BROWSER_CONTROLS_EARLY_RESIZE, false);
-    public static final MutableFlagWithSafeDefault sIncognitoNtpRevamp =
-            newMutableFlagWithSafeDefault(INCOGNITO_NTP_REVAMP, false);
     public static final MutableFlagWithSafeDefault sIncognitoScreenshot =
             newMutableFlagWithSafeDefault(INCOGNITO_SCREENSHOT, false);
     public static final MutableFlagWithSafeDefault sNoVisibleHintForDifferentTLD =
diff --git a/chrome/common/chrome_features.cc b/chrome/common/chrome_features.cc
index cdf160c6c66df..073429ddedb06 100644
--- a/chrome/common/chrome_features.cc
+++ b/chrome/common/chrome_features.cc
@@ -807,11 +807,6 @@ BASE_FEATURE(kIncompatibleApplicationsWarning,
              base::FEATURE_DISABLED_BY_DEFAULT);
 #endif
 
-// When enabled, users will see updated UI in Incognito NTP
-BASE_FEATURE(kIncognitoNtpRevamp,
-             "IncognitoNtpRevamp",
-             base::FEATURE_DISABLED_BY_DEFAULT);
-
 #if BUILDFLAG(IS_CHROMEOS)
 // Enables automatic updates of Isolated Web Apps.
 BASE_FEATURE(kIsolatedWebAppAutomaticUpdates,
diff --git a/chrome/common/chrome_features.h b/chrome/common/chrome_features.h
index 6259aaebca2af..16a67a016cd07 100644
--- a/chrome/common/chrome_features.h
+++ b/chrome/common/chrome_features.h
@@ -486,8 +486,6 @@ COMPONENT_EXPORT(CHROME_FEATURES)
 BASE_DECLARE_FEATURE(kIncompatibleApplicationsWarning);
 #endif  // BUILDFLAG(IS_ANDROID)
 
-COMPONENT_EXPORT(CHROME_FEATURES) BASE_DECLARE_FEATURE(kIncognitoNtpRevamp);
-
 #if BUILDFLAG(IS_CHROMEOS)
 COMPONENT_EXPORT(CHROME_FEATURES)
 BASE_DECLARE_FEATURE(kIsolatedWebAppAutomaticUpdates);
diff --git a/chrome/test/android/javatests/src/org/chromium/chrome/test/transit/IncognitoNewTabPageStation.java b/chrome/test/android/javatests/src/org/chromium/chrome/test/transit/IncognitoNewTabPageStation.java
index 4e383b1ff197a..a3b1c89cbd111 100644
--- a/chrome/test/android/javatests/src/org/chromium/chrome/test/transit/IncognitoNewTabPageStation.java
+++ b/chrome/test/android/javatests/src/org/chromium/chrome/test/transit/IncognitoNewTabPageStation.java
@@ -12,16 +12,11 @@ import static org.chromium.base.test.transit.ViewElement.sharedViewElement;
 import org.chromium.base.test.transit.Elements;
 import org.chromium.base.test.transit.ViewElement;
 import org.chromium.chrome.R;
-import org.chromium.chrome.browser.flags.ChromeFeatureList;
 
 /** The Incognito New Tab Page screen, with text about Incognito mode. */
 public class IncognitoNewTabPageStation extends PageStation {
     public ViewElement ICON = sharedViewElement(withId(R.id.new_tab_incognito_icon));
     public ViewElement GONE_INCOGNITO_TEXT = sharedViewElement(withText("You’ve gone Incognito"));
-    public ViewElement REVAMPED_ICON = sharedViewElement(withId(R.id.revamped_incognito_ntp_icon));
-    public ViewElement REVAMPED_DOES_TEXT = sharedViewElement(withText("What Incognito does"));
-    public ViewElement REVAMPED_DOESNT_TEXT =
-            sharedViewElement(withText("What Incognito doesn’t do"));
 
     protected IncognitoNewTabPageStation(Builder<IncognitoNewTabPageStation> builder) {
         super(builder.withIncognito(true));
@@ -34,22 +29,8 @@ public class IncognitoNewTabPageStation extends PageStation {
     @Override
     public void declareElements(Elements.Builder elements) {
         super.declareElements(elements);
-
-        boolean isTablet = mChromeTabbedActivityTestRule.getActivity().isTablet();
-
-        if (ChromeFeatureList.isEnabled(ChromeFeatureList.INCOGNITO_NTP_REVAMP)) {
-            elements.declareView(REVAMPED_ICON);
-            elements.declareView(REVAMPED_DOES_TEXT);
-            // TODO(crbug.com/335440649): On generic_android32_foldable the soft keyboard is
-            // opened over this text.
-            if (!isTablet) {
-                elements.declareView(REVAMPED_DOESNT_TEXT);
-            }
-        } else {
-            elements.declareView(ICON);
-            elements.declareView(GONE_INCOGNITO_TEXT);
-        }
-
+        elements.declareView(ICON);
+        elements.declareView(GONE_INCOGNITO_TEXT);
         elements.declareEnterCondition(new NtpLoadedCondition(mPageLoadedEnterCondition));
     }
 }
diff --git a/components/new_or_sad_tab_strings.grdp b/components/new_or_sad_tab_strings.grdp
index 6505f55c7388b..6b1088e1e0b36 100644
--- a/components/new_or_sad_tab_strings.grdp
+++ b/components/new_or_sad_tab_strings.grdp
@@ -234,67 +234,4 @@
         </message>
       </if>
 
-      <!-- Revamped Incognito New Tab Page strings -->
-
-      <if expr="_google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_TITLE" desc="Title of the Incognito new tab page." formatter_data="android_java">
-          Incognito in Chrome
-        </message>
-      </if>
-      <if expr="not _google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_TITLE" desc="Title of the Incognito new tab page." formatter_data="android_java">
-          Incognito in Chromium
-        </message>
-      </if>
-      <message name="IDS_REVAMPED_INCOGNITO_NTP_DOES_HEADER" desc="Header for the 'Incognito does' section that informs users about what happens while browsing Incognito: browsing activity, search history and information entered in forms are not saved locally." formatter_data="android_java">
-        What Incognito does
-      </message>
-      <if expr="_google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_DOES_DESCRIPTION" desc="Paragraph that informs users about Incognito's functionalities: browsing activity, search history and information entered in forms are not saved locally, they are cleared after closing all Incognito tabs. 'Browsing activity' refers to the browsing history (list of visited websites) and the cookies (data saved by websites on the user's device such as: sign-in state, preferences, etc.). 'Search history from this device' means that searches will not be saved locally or used as search suggestions in the future. 'Information entered in forms' refers to names, addresses, passwords etc. that users enter into forms on the web." formatter_data="android_java">
-          When you close all Chrome Incognito tabs, your activity in those tabs is removed from this device:
-          <ph name="BEGIN_LIST">&lt;ul&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Browsing activity<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Search history<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Information entered in forms<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-          <ph name="END_LIST">&lt;/ul&gt;</ph>
-        </message>
-      </if>
-      <if expr="not _google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_DOES_DESCRIPTION" desc="Paragraph that informs users about Incognito's functionalities: browsing activity, search history and information entered in forms are not saved locally, they are cleared after closing all Incognito tabs. 'Browsing activity' refers to the browsing history (list of visited websites) and the cookies (data saved by websites on the user's device such as: sign-in state, preferences, etc.). 'Search history from this device' means that searches will not be saved locally or used as search suggestions in the future. 'Information entered in forms' refers to names, addresses, passwords etc. that users enter into forms on the web." formatter_data="android_java">
-          When you close all Chromium Incognito tabs, your activity in those tabs is removed from this device:
-          <ph name="BEGIN_LIST">&lt;ul&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Browsing activity<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Search history<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-            <ph name="LIST_ITEM">&lt;li&gt;</ph>Information entered in forms<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-          <ph name="END_LIST">&lt;/ul&gt;</ph>
-        </message>
-      </if>
-      <message name="IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_HEADER" desc="Header for the 'Incognito doesn’t do' section that informs users that they are not invisible online." formatter_data="android_java">
-        What Incognito doesn’t do
-      </message>
-      <message name="IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_DESCRIPTION" desc="Paragraph that informs users that their online activity is still visible while using Incognito. The bullet points list some examples of entities to which users are not invisible in Incognito and what they can observe. The bullet points elaborate on the fact that Incognito only provides privacy with respect to other users on the same device. Websites you visit still know that you visited them. Employers and schools can still track users' browsing activity and internet service providers can still monitor web traffic, even if it comes from the Incognito mode." formatter_data="android_java">
-        Incognito does not make you invisible online:
-        <ph name="BEGIN_LIST">&lt;ul&gt;</ph>
-          <ph name="LIST_ITEM">&lt;li&gt;</ph>Sites and the services they use can see visits<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-          <ph name="LIST_ITEM">&lt;li&gt;</ph>Employers or schools can track browsing activity<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-          <ph name="LIST_ITEM">&lt;li&gt;</ph>Internet service providers can monitor web traffic<ph name="END_LIST_ITEM">&lt;/li&gt;</ph>
-        <ph name="END_LIST">&lt;/ul&gt;</ph>
-      </message>
-      <if expr="_google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_LEARN_MORE" desc="The link text displayed on the Incognito new tab page pointing users to the Incognito learn more page." formatter_data="android_java">
-          <ph name="BEGIN_LINK">&lt;a&gt;</ph>Learn more about Incognito in Chrome<ph name="END_LINK">&lt;/a&gt;</ph>
-        </message>
-      </if>
-      <if expr="not _google_chrome">
-        <message name="IDS_REVAMPED_INCOGNITO_NTP_LEARN_MORE" desc="The link text displayed on the Incognito new tab page pointing users to the Incognito learn more page." formatter_data="android_java">
-          <ph name="BEGIN_LINK">&lt;a&gt;</ph>Learn more about Incognito in Chromium<ph name="END_LINK">&lt;/a&gt;</ph>
-        </message>
-      </if>
-      <message name="IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE" desc="Label for the Block 3rd-party cookie checkbox on the Cookies category." formatter_data="android_java">
-        Block third party cookies in Incognito
-      </message>
-      <message name="IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE_SUBLABEL" desc="A sub-label below the Block 3rd-party cookie checkbox." formatter_data="android_java">
-        Sites can't use cookies that track you across the web. Features on some sites may break.
-      </message>
-
 </grit-part>
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_DESCRIPTION.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_DESCRIPTION.png.sha1
deleted file mode 100644
index 538773d52dc14..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_DESCRIPTION.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-cdcfc83b2190fb3f3337b6ec0c01d6344736c31a
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_HEADER.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_HEADER.png.sha1
deleted file mode 100644
index 9f82ce21a21e5..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_HEADER.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-53baedcec162646ba0ca45ffa1f045ce93977180
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_DESCRIPTION.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_DESCRIPTION.png.sha1
deleted file mode 100644
index 9f82ce21a21e5..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_DESCRIPTION.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-53baedcec162646ba0ca45ffa1f045ce93977180
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_HEADER.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_HEADER.png.sha1
deleted file mode 100644
index 9f82ce21a21e5..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_DOES_NOT_HEADER.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-53baedcec162646ba0ca45ffa1f045ce93977180
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_LEARN_MORE.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_LEARN_MORE.png.sha1
deleted file mode 100644
index 9f82ce21a21e5..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_LEARN_MORE.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-53baedcec162646ba0ca45ffa1f045ce93977180
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE.png.sha1
deleted file mode 100644
index 7b66ca6662286..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-00ec8f397ac8e05f59687fd9dc2dc815c9688d2e
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE_SUBLABEL.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE_SUBLABEL.png.sha1
deleted file mode 100644
index 7b66ca6662286..0000000000000
--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_OTR_THIRD_PARTY_COOKIE_SUBLABEL.png.sha1
+++ /dev/null
@@ -1 +0,0 @@
-00ec8f397ac8e05f59687fd9dc2dc815c9688d2e
\ No newline at end of file
diff --git a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_TITLE.png.sha1 b/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_TITLE.png.sha1
deleted file mode 100644
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--- a/components/new_or_sad_tab_strings_grdp/IDS_REVAMPED_INCOGNITO_NTP_TITLE.png.sha1
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-53baedcec162646ba0ca45ffa1f045ce93977180
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